This summer season, Rockstar Power Drink is on a mission to champion rising musicians with a one-of-a-kind shopper expertise – the nationwide Rockstar Power Highlight Tour. The tour kicked off in Nashville final week with a efficiency by Kidd G and can proceed via August, that includes new breaking artists from the Geffen, Joyface, Interscope, LVRN, and Insurgent file labels. Every artist will file contained in the tour’s interactive cell recording studio and headline “block social gathering” type concert events throughout a number of U.S. cities.
Recognized for its celebration of the relentless hustle, Rockstar Power Drink is uplifting voices which might be breaking the mould and blurring the strains of conventional music genres. Rising artists throughout the nation who embody their neighborhood’s iconic sounds have been chosen to be part of this Rockstar-curated music program.
“Rockstar Power Drink has a longstanding and passionate heritage with music – it’s in our DNA,” mentioned Fabiola Torres, PepsiCo Normal Supervisor and Chief Advertising and marketing Officer of the Power Class. “Rockstar Power Highlight Tour permits us to showcase and have fun these multi-dimensional artists’ abilities with interactive experiences for followers throughout the nation.”
The expertise line-up for the upcoming tour dates options:
• July 10: BRS Kash & North Ave Jax in Atlanta, GA
° The Atlanta native BRS Kash first emerged on TikTok along with his hit single “Throat Child (Go Child)” and has since been acknowledged for his distinctive mix of rap and R&B on the Billboard Sizzling R&B/Hip-Hop Songs Chart.
° North Ave Jax is understood for his unpredictable soundscapes punctuated by punk rock spirit, pop ambition, and even a twist of R&B. He introduces a scorching signature type on a collection of 2021 singles and extra to come back.
• July 15 – 16: Allison Ponthier in New York Metropolis, NY
° Allison is testing the boundaries via her soulful indie/pop type together with her newest EP, Shaking Fingers With Elvis, “a welcome shock from an artist with seemingly limitless potential,” mentioned Billboard.
• July 23: Arin Ray in Chicago, IL
° The self-proclaimed neo-soul singer Arin Ray evokes sounds of the long run along with his heat R&B ballads that nod to artists earlier than him whereas creating a brand new type completely his personal.
• August 5 – 6: Alexander 23 in Seattle, WA
° The Grammy-nominated musical pressure Alexander 23 combines his vary of expertise throughout conventional devices, singing, songwriting, engineering, and file producing.
Every Rockstar Power Highlight Tour occasion will characteristic reside music performances from the respective artists alongside different native opening acts. The recorded music from the featured artists will likely be launched throughout main music companies later this summer season. Moreover, the model will highlight every metropolis’s artistic neighborhood with participation from native distributors, designers, and artists.
Coinciding with the nationwide tour, the primary single ever recorded within the Rockstar Power Highlight Studios, “2NLuv,” carried out by breakout star Jenevieve, will likely be launched on all main music streaming platforms on July 8. Jenevieve carried out and recorded the music reside on the inaugural Rockstar Power Highlight Studios occasion in Los Angeles earlier this yr. The music’s launch will accompany new video content material from Jenevieve speaking about her heritage, her strategy to music, and why she partnered with the model.
For extra data and native block social gathering particulars, please go to @rockstarenergy.
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