The world’s largest IKEA franchisee, Ingka Group, has opened its doorways to its Atelier100 house in West London as a part of the H&M-Ingka Group partnership. As described as “by Londoners, for Londoners,” the house will showcase designers and creatives dwelling inside 100 kilometers of London.
The entire merchandise supplied within the house will likely be produced from domestically sourced supplies as a part of the Atelier100 dedication to making a retail strategy that’s “hyper-local” and sustainable. Apart from receiving mentorship from trade leaders, the chosen creatives may also obtain funding to assist them carry their concepts to life.
As a part of the primary batch of designers, there may be Adam Jones – recognized for his upcycling work and beer-inspired designs – in addition to furnishings designer Martino Gamper, marbled clothes label Octavia Banks and shade altering jewellery model gum.ldn.
There are a number of supplies used within the design of Atelier100, together with lighting, shelving, and mirrors that have been salvaged from now-closed H&M and Topshop shops. Atelier100 begins with a newspaper stand-inspired kiosk designed to clarify the house earlier than a big clear desk in the midst of the room turns into the focus of the house. The aim of this desk is for it to encourage dialog, in addition to give the designers a chance to showcase their work.
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