TUMI and STAPLE Launch an Unique Collaboration Celebrating the Vitality of New York Metropolis and International Exploration

The Pigeon is an integral a part of the STAPLE model and serves as a mascot that represents New York Metropolis. When creating STAPLE, Jeff got here to see the hen as a logo of by no means giving up and thriving in opposition to all odds. Greater than town that by no means sleeps, that very same spirit is palpable in city locations throughout the globe. TUMI, recognized for supporting the trail of each traveler, leaned into this idea with well-designed and extremely practical items to additional complement their journeys.

The marketing campaign that includes the collaboration was shot completely on movie by famend avenue photographer and multi-talented artist Jacob Consenstein. Set round New York Metropolis, the marketing campaign photographs not solely seize the product’s performance, but in addition have a good time its authenticity, vitality and inspiration.

The gathering contains 5 new types, every designed for the modern-day metropolis explorer and merging the hustle mentality of city cities with signature TUMI innovation. A Pigeon pink and New York Metropolis-esque map lining is carried all through as a nod to town that raised Jeff Staple. The gathering takes consumers on a visit world wide from the spacious Backpack donning a sample impressed by the streets of São Paulo to the compact Sling that takes its cues from Tokyo. A extra playful piece, the subversive Ping Pong Crossbody incorporates a print that echoes the tiles of Barcelona and holds extra than simply paddles. It’s completely sized to maintain the necessities shut whereas showcasing STAPLE DNA and TUMI design excellence. The Package Crossbody references Los Angeles structure and places ingenuity on show with a detachable strap that permits the piece to be carried like a bag or used as a journey package. The Worldwide Expandable 4 Wheeled Carry-On showcases an intricate design of a STAPLE Pigeon camouflage that’s impressed by New York Metropolis.

“Jeff Staple is an innovator and an entrepreneur. He has by no means settled and has at all times pushed himself to transcend the norm to deliver streetwear tradition to the worldwide stage,” TUMI Artistic Director, Victor Sanz, says of collaborator. “Jeff is a real international citizen, as he exemplifies the world traveler that doesn’t lose his sense of dwelling or the place he has come from, whereas embracing different cultures for inspiration and self-growth. This actually is consistent with how we view the world. We’re at all times wanting outdoors for inspiration and at all times constructing on our fundamentals,” Sanz concluded.

“For me, TUMI has at all times been the head of luxurious, journey, innovation and tech,” Founding father of STAPLE & Reed Artwork Division, Jeff Staple, commented. “There’s a robust commonality in each our manufacturers between journey and efficiency, and the way the expertise impacts your on a regular basis life. I’ve come to essentially respect the worth of well-designed journey equipment, particularly if you end up in a brand new metropolis and continually on the go. Design-wise, the hustle mentality that the STAPLE Pigeon represents began out as a option to converse to the tradition of New York Metropolis, however over the course of my travels, I’ve come to see that it represents this similar ethos in cities throughout the globe.  With this TUMI collaboration, we’re bringing that spirit full circle by way of the distinctive and elevated design particulars in every type of the gathering.”

The gathering is offered worldwide on TUMI.com, at choose TUMI Retail Shops, and at StaplePigeon.com.  Product obtainable in North America and throughout Europe beginning July seventh and throughout Asia -Pacific starting July 18th.

Retail costs of the TUMI x STAPLE assortment:

• Worldwide Expandable 4 Wheeled Carry-On at $1195 USD
• Sling at $495 USD
• Ping Pong Crossbody at $250 USD
• Package Crossbody at $295 USD
• Backpack at $695 US